💼 "Products, design, and AI". Video and audio recordings of the "AI in Business" stream
💼 "Products, design, and AI". Video and audio recordings of the "AI in Business" stream. We're sharing the video and audio recordings (👇 audio in the top comment) of the "AI in Business" stream. Topic…
💼 "Products, design, and AI". Video and audio recordings of the "AI in Business" stream. We're sharing the video and audio recordings (👇 audio in the top comment) of the "AI in Business" stream. Topic… 💼 "Products, design, and AI". Video and audio recordings of the "AI in Business" stream We're sharing the video and audio recordings (👇 audio in the top comment) of the "AI in Business" stream. Topic: "Products, design, and AI". 🫥 The guest of the stream is product designer Yana Vavilova. The host of "AI in Business" is Maxim Musin, head of the AI development and research lab at rebels.ai and a lecturer at Harbour Space University (Barcelona). 👩🎓 Timestamps: 0:00 Introduction and presentation of the guest — Yana Vavilova, product designer 0:42 Discussing "AI-assisted development" and how it speeds up the product creation process to a week 1:12 The key skill today is understanding and describing the task for the AI, which replaces traditional development 2:09 Yana on how AI helps with routine work but doesn't replace the emotional and communication side of design 3:53 The problem of setting tasks for AI: unlike with a human, it's useless to tell it to "make it good" 4:42 Practical tools in Figma: plugins for generating design from a prompt and automating routine tasks 6:55 Applying analytical AI in the product approach (Double Diamond): data analysis, clustering, and processing research 8:25 Using digital avatars and AI to conduct user interviews 10:15 Discussing the limitations of AI interviewers: they can't yet "get to the bottom of things" the way a human can 12:32 The psychological aspect of interviewing with AI: the problem of trust and responsibility when sharing confidential information 14:01 Using generative AI at the prototyping stage: creating mockups and animations with UX Pilot, Midjourney, and Figma plugins 15:01 The difference in applying AI: high efficiency for landing pages (Figma Maker) and the need for human skills for complex apps 16:22 How AI blurs the boundaries between professions (designer, frontender) and changes roles within a team 18:51 The evolution of the designer's role into a "product designer" who works with business metrics and A/B tests 20:31 A joking discussion of how designers, the "phantom menace", are seizing more and more responsibility in the product 22:21 The question of the technological complexity of design: will interfaces become hyper-personalized and adaptive in real time 23:38 The transformation of the profession: how automating design-system creation with AI changes designers' work and the requirements for them 25:19 The impact of AI on competition: how the chances of startups and corporations are being equalized, and the direction of further development 26:39 The emergence of new professions (prompt engineer) and a comparison of approaches to design: a focus on stability in Europe versus the race for trends 28:23 How the art director's job is changing: the stress of having to process a huge num